Case Study: A dedicated social media channel in Spanish

Charmin is one of the few products with a dedicated social media channel in Spanish in addition to the US English language channel.┬áThe following audit was made on January 12th 2019. The main Twitter account in the US is still active and carries 81,9K followers. The account, even though addressed to the US, has 9%… Continue reading Case Study: A dedicated social media channel in Spanish